About Brand

Hello, I am Bojana and Purity Beauty is an exclusive distributor of ELDAN Cosmetics for the USA. Here you will find more about beautiful story and history of ELDAN.

ELDAN COSMETICS was founded in 1997 by two sisters Elena & Daniela Fauci. The name ELDAN is an acronym of their names i.e EL...DAN. Since the beginning of its activity ELDAN has cooperated with international experts not only in the cosmetic industry but also in all other disciplines to which cosmetology is strictly connected.

ELDAN’s Research and Development laboratory is the essential core of the company. It is staffed by a well trained, professional team of international experts dedicated to the creation of innovative and original formulations.

ELDAN skin care treatment collections have been distributed around the world for almost 15 years.


From the very beginning the objective of ELDAN has been: to satisfy everybody’s desire for well being and to make people even more attractive.

In order to reach this goal ELDAN decided to develop a real “specific package” of innovative scientific up-date skin care products studied to suit the real needs of today‘s modern life style.

To achieve their objective ELDAN’s management availed themselves of the scientific collaboration of a team of Italian cosmetologists of renowned international reputation.


All ELDAN formulations have been created and developed in the ELDAN R&D department by implementing the following specific concept:

  • perpetual research into skin physiology,
  • perpetual identification of new active ingredients which are sourced from around the world and chosen for their purity and efficacy
  • guarantee of highest quality

For many years now, the team of ELDAN scientists and cosmetologists, has been centring its efforts on the development of bio-cosmetic products for topic use, basing their research on the most recent discoveries in the field of skin-physiology and dermatology.

By developing highly-sophisticated skin care products they have significantly contributed to the prevention of the precocious skin aging process and to the preservation of its integrity.