Privacy Policy

This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information in connection with our services.

Purity Beauty is an exclusive distributor of ELDAN Cosmetics for the USA. When we use the terms “ELDAN”, “we”, “us” or “our” in this Privacy Policy, we are referring to Purity Beauty, 14606 Bach Dr, Carmel IN, USA.

Our Services: When we use the term “services”, we are referring to our product offerings on this web shop that post or link to this Privacy Policy now or in the future.

By accessing or using the services, you signify that you have read, understood and agree to our collection, storage, use and disclosure of your personal information as described in this Privacy Policy.


Privacy Policy changes

From time to time we may change, or add to aspects of this Privacy Policy without prior notice to you. Your continued use of our web shop following any such changes constitute your unconditional agreement to be bound by this Privacy Policy. You are responsible for reviewing this Privacy Policy each time you use or access our web shop.  


About Personal Information

By the term “personal information” in this Privacy Policy, we mean information that identifies, relates to, directly or indirectly, to you.

We are collecting personal information about to provide you with a personalized experience. We are collecting it from the first moment you interact with us. Sometimes we collect personal information automatically when you interact with our services and, sometimes, we collect the personal information directly from you. At times, we may collect personal information about you from other sources and third parties, even before our first direct interaction.

Personal Information You Provide

We collect the following personal information you provide in connection with our services:

  • Contact Information.   In this sort of information are: your name, email address, telephone number, zip code and address when you sign up for a newsletter or make a purchase online, redeem or participate in a promotion or otherwise communicate with us. We also collect information about your orders, and similar activity.
  • Payment and Transaction Information.  We may collect information such as items purchased, date and time of your transaction, amount purchased, order details and payment information, such as your credit/debit card, when you make an online purchase.
  • Shopping History. We may collect personal information about the items you viewed on our web shop, added to your cart, purchased or returned. 

We use this information to provide to you the features and functionality of the services, as well as to communicate directly with you.  


Personal Information Automatically Collected When You Use our Services

Like most digital platforms, we collect certain personal information automatically when you visit our online services, including:

  • Information About Your Device and Its Software. This may include your IP address, browser type, Internet service provider, device type/model/manufacturer, operating system, date and time stamp and other similar information.
  • Information About The Way You Access And Use Our Services. This may include, for example, the site from which you came and the site to which you are going when you leave our services, the pages you visit, the links you click, whether you open emails or click the links contained in emails, whether you access the services from multiple devices, and other actions you take on the services. 
  • Analytics Data. This may include the electronic path you take to our services, through our services and when exiting our services, as well links and objects you view, click or otherwise interact with. We may collect analytics data or use third-party analytics tools such as Google Analytics to help us measure traffic and usage trends for the services and to understand more about the demographics of our users.
  • Location Information. We collect information about your location for the purpose of providing our services.

Personal Information from Other Sources and Third Parties

We receive the same categories of personal information as described above from the following sources and third parties:

  • Information We Receive from Third-Party Sites You Connect to Our Services.  Some parts of our services may allow you to login through a third party social network or authentication service such as Facebook and Instagram. These services will authenticate your identity and provide you the option to share certain personal information with us. The data we receive is dependent on that third party’s policies and your privacy settings on that third-party site. 
  • Social Networks Through Your Interactions.  When you interact with our services through various social media networks, such as when you “Like” us on Facebook or when you follow us or share our content on Facebook, Instagram or other social networks, we may receive some information about you that you permit the social network to share with third parties. The data we receive is dependent upon your privacy settings with the social network. You should always review and, if necessary, adjust your privacy settings on third party websites and social media networks and services before linking or connecting them to our services. 


How we use your personal information

We could use your personal information for: 

  • To fulfill your requests: to allow you to place an order in-store or online, have it delivered to you, or to provide you with information that you request.
  • To fulfill your purchases: to process credit card payments in connection with your transaction.
  • To personalize your experience and customize content on our services relevant to your interests, including ads through our email, social media channels, third-party sites, or on other devices you may use.
  • To operate, maintain, and provide to you the features and functionality of the services.
  • To inform you of promotions that we believe may be of interest to you
  • To evaluate your eligibility for certain types of Promotions, offers, that may be of interest to you.
  • To help maintain the safety, security, and integrity of our service, technology assets, and business.
  • For our internal business purposes, such as data analysis, customer research, audits, fraud prevention, improving our services, identifying usage trends, and determining the effectiveness of our promotional campaigns, including to inform our machine learning for purposes such as user engagement.

How You Can Control Your Information

  • Email preferences: You can stop receiving promotional email communications from us by clicking on the “unsubscribe link”. We make every effort to promptly process all unsubscribe requests.
  • Online advertising and tracking. Please see our Cookie Policy to learn more about how we work with third party partners to collect data through tracking technologies for various purposes, including analytics and advertising, and to understand your choices. 


Our Web Shop and Children

Our web shop is not created for children. To our knowledge we do not collect information online from children. If we become aware that we have inadvertently received personal information from a visitor under the age of thirteen on our web shop, we will delete the information from our records. If you are a parent or guardian and think we have information about your child, please contact us immediately as indicated below.



We maintain administrative, technical and physical safeguards to protect against unauthorized disclosure, use, alteration or destruction of the personal information you provide on our Sites. We use secure socket layer (SSL) technology to help keep the personal information you provide on our Sites secure. When we collect or transmit sensitive information such as a credit card number, we use at least industry standard methods to protect that information. We also request that our third-party service providers use commercially reasonable security measures to protect your information from unauthorized access or use. However, no method of electronically transmitting or storing data is ever completely secure, and therefore, we cannot guarantee that your information will never be accessed, used, or disclosed in a manner that is inconsistent with this Privacy Policy.